Work
The record behind the engine.
At EchoNous, an AI handheld ultrasound company, first as a consultant and then as VP Global Marketing, Mira Wattar built programs that produced 15,253 physician and hospital leads, 650 qualified sales meetings and $10M+ in yearly pipeline. These are the founder’s results, not Wattar Digital client results. Client results appear here only after the client has read and approved them.
Case study: the founder’s record
EchoNous: AI handheld ultrasound
- Role
- Consultant, then VP Global Marketing
- Period
- November 2021 to November 2022
- Buyers
- Physicians and hospitals
Context
EchoNous makes AI handheld ultrasound and sells it to physicians and hospitals across many specialties: the same hospital buyers, and the same committees, that any healthtech launch has to win.
What Mira did
First as a consultant, then as VP Global Marketing, Mira built the physician and hospital pipeline programs that fed the EchoNous sales team.
What it produced
- physician and hospital leads
- 15,253
- qualified sales meetings
- 650
- yearly pipeline
- $10M+
Our founder, Mira Wattar, built the physician and hospital pipeline programs behind these numbers at EchoNous, AI handheld ultrasound, first as a consultant and then as VP Global Marketing, from November 2021 to November 2022. They are her results there, not Wattar Digital client results.
How to read these numbers
Leads are where a pipeline starts. Qualified sales meetings are where it is measured, because a meeting is where a sales executive spends time and where a hospital starts to decide.
That is why Wattar Digital plans and reports every launch against qualified meetings with buying-committee members, as a goal and never a guarantee.
Client zero
The engine we run on ourselves
Wattar Digital finds its own clients with the system it sells. Results will be published here as they come in, small or not.
- New FDA 510(k) clearances and SEC Form D funding filings are pulled every day.
- Every signal becomes an account, scored and tiered before anyone is contacted.
- Every contact carries a stage, a fit, a next step and a do-not-contact flag that stops all outreach.
- Clients see the same view of their own launch: every account, contact and meeting, live.
Our founder, before Wattar Digital
Fujitsu Frontech North America
Marketing and PR lead, 2018 to 2020
- Global product launches, including the RFID linen tag WT-A543 and U-Scan Mini-Express RFID.
- Trade show programs for NRF 2019 and NRF 2020.
- Communications for the Fulcrum Biometrics acquisition.
Business Wire releases naming Mira as media contact
Speaking
Founder Institute global webinar
Speaker on building pipeline with LinkedIn, October 2023.
Wattar Digital
Founder of Wattar Digital since October 2020
Based in San Diego, focused on medical technology and clinical software sold to hospitals.
Client case studies
Client case studies are published only after the client approves them.
Hospital launches involve regulatory review, clinical partners and confidential pricing. We publish nothing about a client until they have read it and agreed, and references are shared only with permission.