Exhibiting at RSNA, ViVE or HIMSS? Meetings booked before you land
The commercial engine for funded healthtech
Win your hospitals and your next round.
Wattar Digital builds the story investors buy and the hospital pipeline that proves it, then runs the system behind both. We reach every specialty and every seat on the buying committee across email, LinkedIn, paid social, calls and conferences, and show every account and meeting in a live client portal.
For funded medical device, clinical AI, digital health and health IT companies selling to hospitals, health systems and physician groups.
Where we start
Day 0
Clearance, launch or a new round
The clock on hospital traction starts.
Weeks 1 to 4
Launch and Raise Readiness
One story for investors and hospitals, scored accounts, a 90-day plan.
Month 2 onward
Commercial Engine
Meetings with every buying seat, every month.
The goal
Contracts and the next round
Traction your board and investors can see.
Why launches stall
Graded twice: by the board and by hospitals.
The day a product is cleared, launched or funded, two audiences start counting. Most teams hire a different firm for each, and the story splits.
Investors want traction
The next round depends on hospital meetings, pilots and contracts, not on the deck alone. The meetings that shape the raise have to start this quarter.
Hospitals buy twice
The value analysis committee approves the purchase on cost and evidence. Then clinicians decide whether it gets used. Win one and ignore the other, and the deal stalls.
Three vendors, three stories
Deck advisors stop at the round, outreach agencies stop at the meeting, strategy firms stop at the plan. Nobody connects them, so what investors hear and what hospitals see drift apart.
What we build
Story, pipeline and system, run as one.
One team owns all three, so what investors hear is what hospitals see, and every meeting shows up in the numbers your board reviews.
01
Story
The investor narrative and the hospital value story, written as one, specialty by specialty, from your cleared indications or published evidence.
Our founder led global product launches, trade show programs and acquisition communications at Fujitsu Frontech North America.
02
Pipeline
Meetings with every specialty and every seat on the buying committee, across email, LinkedIn, paid social conversations, calls and conferences.
At EchoNous, first as a consultant and then as VP Global Marketing, our founder built programs that produced 650 qualified sales meetings with physicians and hospitals.
03
System
Signals, scoring, outreach and every meeting in one live portal, so you see the launch daily and your board sees it monthly.
We run the same system on ourselves: new FDA clearances and funding filings are pulled every day, and every account is scored before anyone is contacted.
Who we reach
Every specialty. Every seat.
Behind the four seats sit dozens of people. We map the ones that matter for your product and write to each in their own terms, across hospitals, health systems, physician groups and outpatient centers.
Clinical specialties
- Emergency medicine
- Critical care
- Hospital medicine
- Radiology and imaging
- Cardiology
- Oncology
- Surgery and perioperative
- Anesthesiology
- Neurology
- Orthopedics
- Obstetrics and NICU
- Primary care
- Nursing
Decision makers
- Chief medical officer
- Chief nursing officer
- CIO and CMIO
- CFO and finance
- Department chairs
- Service line directors
- Practice administrators
- Nurse managers
- Supply chain and purchasing
- Value analysis committees
- Biomedical engineering
- IT security and informatics
Our founder’s record at EchoNous
Our founder, Mira Wattar, built the physician and hospital pipeline programs behind these numbers at EchoNous, AI handheld ultrasound, first as a consultant and then as VP Global Marketing, from November 2021 to November 2022. They are her results there, not Wattar Digital client results.
- physician and hospital leads
- 15,253
- qualified sales meetings
- 650
- yearly pipeline
- $10M+
Client portal
Every account, every meeting, visible daily.
You do not wait for a monthly slide to know where the launch stands. The portal shows which health systems are in play, who on each buying committee has been reached, and which meetings are booked, with notes from every handoff.
- Accounts ranked by clinical fit and buying signal
- Committee coverage by role, account by account
- Every meeting, with handoff notes
- Only the messages and claims you approved
Field guide
The first 90 days after clearance or launch, checkpoint by checkpoint.
What a well-run hospital launch has in place at each checkpoint. Use it to judge your own plan, with or without us.
| By | You should have | Warning sign |
|---|---|---|
| Week 1 | A ranked list of target health systems, scored on clinical fit and buying signals | Every hospital is a target |
| Week 3 | Named committee members at the top accounts and an approved value story | Only clinicians on the list, no supply chain or value analysis contacts |
| Day 45 | Tested messages and first meetings with committee members | One template sent to everyone |
| Day 90 | Meetings across several health systems, each with a clear next step | Activity counts in the board deck, but no account-level story |
Engagements
Five ways to work together.
Every engagement starts with a diagnostic. A Sprint fits one show. Readiness, then the Engine, fit a full launch.
Launch Diagnostic
30-minute call, by application only
Free
A senior read on your buyers, your story and your timing, and a plain answer on whether we can help.
Conference Meeting Sprint
Eight weeks around one show
$12,000
Meetings with hospital buyers booked before you land, at RSNA, ViVE, HIMSS or your specialty meeting, and followed up after the show.
Launch and Raise Readiness
4 weeks
$25,000
Your investor story and your hospital story as one, scored health systems, committee maps, message tests and a 90-day plan.
Credited in full to the Commercial Engine if you start it within 30 days.
Commercial Engine
Ongoing, with a monthly review
By proposal
Always-on pipeline to every buying seat, founder content, conference meetings, a live portal and a monthly traction report.
Commercial Lead
Ongoing
By proposal
The Engine plus our founder as your fractional VP Commercial, from positioning to board-ready reporting.
We start four launches a quarter.
A senior operator leads every launch, so the number stays small on purpose.
Insights
Field guides for funded healthtech.
What we have learned about how hospitals buy, written for CEOs and commercial leaders.
Field guide
From clearance to contract: the first 90 days.
For CEOs who just cleared, launched or raised.
Field guide
Every seat at the table: who actually buys in a hospital.
For commercial leaders building a first target list.
Is this for you
We are a fit when three things are true.
- You sell a medical device, clinical AI, digital health or health IT product to hospitals, health systems or physician groups
- You have a commercial budget, a lean team, and a board that expects hospital traction this year
- Your product is cleared or in market, or launch is less than 90 days away
Exhibiting soon and want meetings, not badge scans? How a sprint works
Not a fit
- Pre-product or pre-clinical companies, or teams without a budget for a commercial program yet
- Teams looking for a list or a volume email campaign
- Anyone who needs a guarantee of meetings or revenue
Questions
Questions founders ask first.
What does Wattar Digital do?
Wattar Digital builds the story investors buy and the hospital pipeline that proves it. We write the investor and hospital story as one, find the health systems most likely to buy, map each buying committee across every relevant specialty and role, write the value story that committee needs, and book meetings with its members through email, LinkedIn, paid social and human calls. Every account and meeting is visible in a live client portal.
Who is Wattar Digital for?
Founders, CEOs and commercial leaders at healthtech companies that sell to hospitals, health systems or physician groups: medical devices, clinical AI, digital health and health IT. They have a cleared or launching product, a lean team, a commercial budget and a board that wants hospital traction. Most come to us just after a clearance, a launch or a new round, when the next raise depends on that traction.
Can you guarantee meetings?
No. Hospital meetings depend on clinical fit, timing and each committee’s own calendar, and no outside team controls those. Meeting targets are goals we plan and report against, never guarantees. On a Conference Meeting Sprint we put the target in writing before you pay, and if we miss it we keep working after the show at no extra fee, for up to 60 days. That is more work, not a refund. What we commit to everywhere is the work: the list, the outreach, the follow-up, and every account and meeting reported so you can judge it yourself.
Who owns the lists, domains and content?
You do. Every list, sending domain, message and asset is yours, during the engagement and after it. Outreach email goes from secondary domains you own, so your main domain is never put at risk.
How do you handle clinical and regulatory claims?
For regulated products we write only from your cleared indications, and for every product your team approves every claim before anything is sent. If a message cannot be supported by the clearance or your published evidence, it is not used.
Do you use patient data?
Never. We work only with professional contact data: the names, roles and business contact details of hospital staff. No patient information enters our work.
Do you use AI voices or texting?
No. Calls are made by people, to business lines only, and we never send cold text messages. When a clinician starts a conversation from one of our ads, a person answers. AI powers the research and the pipeline engine underneath. The conversations are human.
How is pricing structured?
The Launch Diagnostic is free. A Conference Meeting Sprint is $12,000 a show. Launch and Raise Readiness is $25,000, credited in full to the Commercial Engine if you start it within 30 days. The Engine and Commercial Lead are priced by proposal. Paid engagements are paid in advance, and nothing is tied to your revenue.
Why only four launches a quarter?
Because a senior operator leads every launch, and senior attention does not scale. We start four launches a quarter so each one gets it from the first week. Conference Meeting Sprints run on their own calendar and do not use a launch slot.